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1. Are consumer protection laws really new? Dis-cuss the evolution of consumer protection. Is more such legislation likely? 2. Explain the components of product-market screening criteria that can be used to evaluate opportunities. 3. Explain the differences between the total profit approach and the return-on-investment approach to evaluating alternative plans. 4. Explain General Electric's strategic planning grid approach to evaluating opportunities. 5. Distinguish between the operation of a strategic business unit and a ram that only pays lip service to adopting the marketing concept.


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