IB must plan, select, and develop strategies and structures that draw stakeholder experience and knowledge from both inside and outside the business. Using a potential IB business and its product/service develop the strategy and structure alliances necessary for your success.
Summarize the strategies, structures, and alliances available to IB.
What are some of the issues and problems associated with finding and selecting successful alliances in IB?
How are these activities and requirements different or the same when moving to the international market?
Discuss two strategic alliances available to IB with advantages and disadvantages of each.
Based on your research and knowledge of the international market what recommendation would you give for successful selection and use of alliances in your IB and why?